Hey, I’m erin rae.
I help organizations
communicate their story
through impactful
print and digital design.
about me
I’m a designer, storyteller, and creative problem solver with a passion for transforming complex ideas into compelling visuals.
For over 20 years, I’ve partnered with organizations across education, technology, and manufacturing to craft visual solutions that engage audiences and drive measurable results.
my approach
CREATIVE.
I push ideas beyond the expected, crafting smart, visually compelling solutions that inspire action.
ANALYTICAL.
I enjoy tackling complex challenges, identifying opportunities, and delivering clear, effective designs.
COLLABORATIVE.
I thrive in team environments where ideas are shared, refined, and elevated together.
expertise
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Brand identity systems
Global campaign strategy & execution
Infographics, illustration, and visual storytelling
Print & digital advertising
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Web and mobile app design
Interactive prototypes
Learning experience design
CRM, automation & campaign design
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20+ nationally adopted textbooks
Book layout & cover design
Sales collateral, brochures, and trade show exhibits
Marketing one-pagers, whitepapers, and presentations
professional experience
Perceivant
9 years
Delivered innovative print and digital courseware that increased accessibility, elevated engagement, strengthened brand consistency, and distilled complex ideas into clear, compelling visuals with lasting impact
Burr oak tool
12 years
Built the company’s marketing department from the ground up, shaping a unified brand identity that boosted recognition, supported sales growth, and delivered high-quality campaigns across print, digital, trade show experiences, and events.