Global Brand Development

Burr Oak Tool

Built Burr Oak Tool’s marketing department from the ground up, shaping a unified brand identity used across 70+ countries.

Core Achievements

①

Global brand system adopted in 70+ countries

②

100+ print, digital, and event campaigns delivered

③

Created a full in-house marketing department

challenge

Burr Oak Tool had no centralized marketing function and inconsistent branding across global markets.

process

  • Established a complete brand identity system, including print, digital, and event collateral.

  • Produced 100+ campaigns: brochures, ads, newsletters, and global ad placements.

  • Partnered with executives, HR, and sales teams to align branding across all internal/external materials.

  • Coordinated with international vendors for translation, print production, and trade journal ads.

impact

  • Delivered a consistent, professional global brand across 70+ countries.

  • Increased brand recognition and supported international sales growth.

  • Established a scalable marketing infrastructure for future campaigns.

brand development

NEXT Campaign

NEXT Campaign

Re-brand 2014

Re-brand 2014

Re-brand 2007

Re-brand 2007

Corporate Infographics

Corporate Infographics

Internal Corporate Publications

Internal Corporate Publications

"Erin had to bring a creative ability and attitude to a process-driven, manufacturing environment and she did it admirably. She was also tasked with bringing 21st century marketing techniques to a nearly 75 year-old company. Again, successfully."

— Ned Haylett
VP Sales& Marketing, Burr Oak Tool