Perceivant
Higher Education
Courseware
Designed and produced 20+ nationally adopted textbooks and supporting digital ecosystems that improved accessibility and engagement for diverse student audiences.
Core Achievements
①
20+ textbooks adopted nationally
②
Branded ecosystem of instructor/teaching tools
③
Streamlined sales process with HubSpot automation
challenge
Higher education publishers needed engaging, accessible digital courseware that combined strong pedagogy with consistent design.
process
Designed layouts and covers for 20+ textbooks using InDesign, ensuring brand consistency and readability.
Created branded ancillaries, including instructor guides, PowerPoints, and sales materials.
Partnered with subject matter experts, authors, and editors to translate complex academic content into clear, visual storytelling.
Integrated design workflows with HubSpot CRM and branded email campaigns.
impact
Increased national adoption across 60+ universities.
Elevated student engagement and instructor satisfaction.
Improved sales efficiency with branded collateral and automated workflows.
Layout
teaching tools
Instructor Slides
Instructor Guide
sales support
Corporate Website
Branded Sales Materials
Branded Email Campaigns
“Erin is a great listener, superior creative director and graphic designer, terrific teammate and super intuitive leader. Erin is highly conscientious and consistently does more than expected, ensuring that her final product is always well received. She's a curious individual who asks the right questions to ensure the end result aligns with the initial objectives. Erin works fast, smart, and is always diligent in delivering high quality work on time.”
— Jason Konesco
President, Perceivant