Higher Education
Courseware

Perceivant

Designed and produced 20+ nationally adopted textbooks and supporting digital ecosystems that improved accessibility and engagement for diverse student audiences.

â‘ 

Tradeshow booths and marketing materials
for global events

Core Achievements

â‘¡

Custom ROI calculator
to support sales conversations

â‘¢

Elevated international presence
through cohesive design

challenge


Higher education publishers needed engaging, accessible digital courseware that combined strong pedagogy with consistent design.

process


  • Designed layouts and covers for 20+ textbooks using InDesign, ensuring brand consistency and readability.

  • Created branded ancillaries, including instructor guides, PowerPoints, and sales materials.

  • Partnered with subject matter experts, authors, and editors to translate complex academic content into clear, visual storytelling.

  • Integrated design workflows with HubSpot CRM and branded email campaigns.

impact


  • Increased national adoption across 60+ universities.

  • Elevated student engagement and instructor satisfaction.

  • Improved sales efficiency with branded collateral and automated workflows.

Layout

teaching tools

sales support

"Erin  is one of the most talented and dependable visual designers I’ve worked with. From day one, Erin brought not only a sharp eye for design and aesthetics, but also a deep understanding of how visual design supports user experience, brand storytelling, and broader business goals."

— Jenn Rowe
Product Manager, Perceivant